Marketing Manager
SignalFoundry · 2023–Present
- Built quarterly integrated campaign plans across content, webinars, paid promotion, and lifecycle email, increasing sourced pipeline by 34%.
- Reworked product messaging with sales and product teams, helping improve demo-request conversion rate from 2.8% to 4.1%.
- Managed editorial calendar and SEO content program that doubled non-brand organic traffic in 10 months.